🌟 OPEN NOW
🌟 OPEN NOW
Get a whole month of content sorted in 2 hours. Then get back to running your actual business.
It Girl Content gives you the simple system to know what to say, plan what to film, batch it efficiently and reuse what you've already made, PLUS the visual skills I've spent 15 years developing as a fashion photographer, so your content doesn't just get DONE. It actually looks good too.
No posting every day, starting from zero every Monday or becoming a full-time content creator.
17K → 50K followers in 9 months
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15 years shooting for Vogue, Harper's Bazaar & Elle
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17K → 50K followers in 9 months ✳︎ 15 years shooting for Vogue, Harper's Bazaar & Elle ✳︎
You're really good at what you do, but somehow marketing that thing has become another entire job.
You sit down to make one post and suddenly you're deciding:
What should I say?
What should I film?
Where should I film it?
What should I wear?
What's the hook?
Why does the lighting look awful?
What do I do with my hands?!
And two hours later you've made… one Reel. 😂
The problem isn't that you're bad at content. The problem is that you're trying to make too many decisions while you're creating it.
And when every post starts from zero, OF COURSE content takes forever. It Girl Content gives you a system for making those decisions before you pick up your phone, so that when it's time to create, you already know what you're saying, what you're filming and exactly what you need to do.
Content should not be taking this much of your time.
Does any of this feel familiar?
You open Instagram…and instantly compare yourself to someone else’s content.
You know your business is good, but somehow their content just looks way more polished, or it’s oozing confidence, or just feels more “together!
Meanwhile, your content feels like it never quite reflects how good you actually are.
So you tell yourself you’ll film tomorrow, or next week, or maybe when you’ve got a better idea.
Or, actually, you’ll do it when there’s better light, or a tidier house, or once you’ve lost those 3kg you’ve been meaning to shift.
Deep down, you know none of those things are the real problem.
Nobody ever taught you how to create content that catches attention.
You don't need another 400 random content tips. You need a system you can follow.
You've probably already saved posts about hooks, you've watched Reels about Reels, you've got caption formulas, you've got a Notes app full of ideas and maybe you've even got 700 random B Roll clips sitting in your camera roll.
The problem isn't that you need MORE information.
It's that nobody has shown you how to put all of it together.
How do you go from: “I should probably post something this week…”
to: a month of content planned, filmed and ready to use?
THAT is what It Girl Content teaches you.
And unlike most content systems, I'm also going to teach you something I've spent 15 years learning professionally:
how to make the content you're creating actually LOOK GOOD.
You’ll learn about lighting, angles, composition, movement and posing
Because I don't think you should have to choose between:
content that's quick to make
and
content you're actually proud to put your name on.
I want you to have both.
✮ Introducing: It Girl Content✮
The self-paced course that teaches you how to plan, batch and create roughly a month of genuinely good content in a couple of hours using nothing more than your phone and a simple, repeatable system.
You'll learn what to say, what to film, how to make it look good and how to stop starting from zero every time you need to post.
I’ve spent the last 15 years behind the camera as a fashion photographer, working with brands like Vogue, ELLE, Manolo Blahnik and RIXO.
But here’s what that career really taught me:
How to direct attention.
Not just how to take beautiful photos, but how to notice the tiny things that make someone stop scrolling and pay attention…
The little details that make one piece of content disappear into the feed… while another makes people stop, watch and want to know more.
That’s exactly what I’m handing to you inside It Girl Content.
Because having a trained eye is only half the battle. The other half is knowing how to turn that into a content system you can actually stick to!
One that doesn’t require a fancy camera, or an aesthetic house, or to be filming every single day, or to becoming an influencer.
Instead, I’ll show you how to create content that genuinely reflects how good you are, and batch an entire month’s worth of it in just a couple of hours!
Because when your content earns attention… Your captions work harder, your message lands faster, and your business finally starts looking as good as it actually is.
You don’t need more content.
YOU NEED CONTENT THAT’S WORTH PAYING ATTENTION TO
It Girl Content means I actually have content and visuals ready to go. Having a bank of them saved is so helpful; I can schedule ahead instead of scrambling on the day."
— IT GIRL Content STUDENT
Now imagine what happens when your content finally gets the attention it deserves…
It's a Tuesday afternoon, and you sit down with a clear list of EXACTLY what you've got to film and why you’re making it.
Your shot list is done.
Your outfit has been picked out.
Your ideas are planned out.
Everything gets done for the ENTIRE month in under two hours, and now all you’ve got left to do is schedule that shiiiit and get back to living your life… or actually running your business.
You are DONE.
You don’t start every Monday morning with that dreaded “omg what do I film now?” feeling.
There’s no more scrambling around looking for something to post.
No more staring at a blank caption box wondering, “wtf do I even write?”
Because it’s all sorted, planned, and it actually sounds like you.
And, if you do say so yourself… you look kinda hot too.
People start noticing.
People start noticing and they’re saying things like: "OMG I looooove your content lately!"
"How are you staying so consistent?!"
"Your content looks so good; who have you hired?!" (answer, no one, just your iPhone
And then the messages you’ve really been waiting for start landing…
“I’ve been obsessed with your content lately.”
“I’d love to know more about working with you.”
“Can I book?”
All of that isn’t just a fantasy. It’s what happens when your content becomes easy to create, consistent to share, and good enough to actually stop people scrolling.
That’s what having a system does.
(Sadly, no shadow daddy included in this fantasy though. Sorry.)
And simple does NOT mean ineffective.
I used this approach while growing my Instagram from 17k → 53k followers.
And here's the bit I want you to notice: my content got simpler while my business grew.
I wasn't posting every day, I wasn't spending hours editing, and I wasn't constantly inventing elaborate new concepts. I was creating simple content, using the visual skills I already had, repeating what worked and giving every post a job.
That content helped me attract the right audience, build an email list of almost 5,000 people, book out my photography shoots and eventually supported the first £21k launch of It Girl Content.
Content obviously wasn't solely responsible for those results, but it did what good content is supposed to do:
help the right people find me, understand what I do and come further into my world.
And it did that without becoming my entire job.
Here’s what “earning attention” actually looks like.
Most of these Reels are just one clip, filmed on my phone, with some text on top. That’s it.
The growth didn’t come from chasing viral trends or getting lucky.
It came from creating content that was simple enough to make consistently… and strong enough to make people stop scrolling.
That’s exactly what I’ll teach you inside It Girl Content.
And it isn’t some magic formula, or a promise of overnight growth.
Just a simple, repeatable system that helps your content earn attention, build trust, and finally reflect how good you already are.
Because when people stop… everything else gets easier!
Your hooks land, your message sticks, and your content finally gets your business the attention it deserves.
This is what happens when your content starts earning attention:
Over the last year, this simple approach has helped me generate over 1 million views, grow from 17,000 to 53,000 followers, and build an audience that actually converts.
📱 Real results from one Reel:
📈 Follower growth:
👀 Over 1 million views in 30 days:
TAKE A BACKSTAGE TOUR
OF THE COURSE
Want to see what the course is like inside, and what you can expect when you first log in? Watch this!
☟Here’s exactly how you get there☟
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Before anything else, we deal with the thing that's actually been STOPPING you.
We talk camera confidence, how to climb Cringe Mountain, and what makes content work (it’s probably not what you think).
This module exists because a system is only useful if you're willing to use it, and most people need this as the first step to be able to get there.
By the end of this module, pressing record won't feel like the hardest part of your day anymore.
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This is where you learn the system.
You’ll get the It Girl Content Method overview, learn about your Planning Session, how to batch everything in just a couple of hours, once a month.
You’ll also learn how to create shot lists, plan outfits, film beautifully in ANY home (yes, even yours!) and any outdoor location.
By the end of this module, you'll have a clear plan for exactly what you're filming, when you're filming it, and why so you never open Instagram with a blank mind again.
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We dive into the fundamentals of what makes a GOOD visual.
This is where you stop guessing and start seeing how to create good content. By the end of this module, you'll be able to walk into any room, read the light, find your angle, and set up something that actually looks good without it taking all day, and without needing any special equipment.
You’ll get lighting 101 (without any fancy equipment), a basic equipment guide, and learn the Carpe Diem method for capturing great content whenever the moment strikes.
Plus there’s posing 101, because no one should have to stand there with their hands awkwardly dangling, not knowing what to do!
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You didn’t think I’d just give you one posing theory lesson, did you? Course not!
No one else in the content education space is giving you posing direction from a fashion photographer who has directed thousands of women in front of cameras. This is that.
It’s been specifically built so that no matter your shape, size, or relationship with the camera, you always know what to do with your body and how to look like you chose to stand like that.
In this module you’ll be guided through my go to standing, sitting, and walking poses. These are specifically poses that ANYONE can do: no matter your shape, size, gender or confidence in front a camera.
You’re guided through the entire process, and as a bonus, there’s a printable posing guide that you can print out and keep forever!
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This is the module where your phone stops feeling like a limitation and starts feeling like a proper tool. You'll walk away knowing how to take photos that look like you paid someone to take them, because you'll know exactly what you're doing.
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Here you’ll learn how to set up and film b-roll that actually looks good, how to talk to camera without wanting to disappear, and voiceover videos for when your face simply isn't happening today.
This is where most people have their biggest lightbulb moment because once you know how to film b-roll that actually looks good and talk to camera without freezing, the whole thing stops feeling like performing and starts feeling like just... making something.
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This is where everything you've filmed becomes a month of content quickly, without faff, and without it taking over your whole life.
The final module is where everything comes together. You'll get quick, simple edits on your phone for when you want to post without the faff, plus more advanced CapCut tutorials for when you want to take things up a notch. There's also a full lesson on what to actually post — including the three content buckets that mean you'll never stare blankly at your phone wondering "but what do I even say?" again — and a personal storytelling lesson that teaches you how to turn a real moment from your life into content that genuinely connects, without it feeling like you're oversharing or performing. Plus repurposing hacks, Canva carousel creation, and how to turn one talking head video into b-roll clips you can keep using over and over again.
And yes, I will teach you what to say in your content, too!
It Girl Content is not just a course about making pretty B Roll.
You'll learn:
✓ how to come up with content ideas
✓ what your content should actually be talking about
✓ hooks
✓ captions
✓ storytelling
✓ content buckets
✓ how to repurpose one idea across different formats
We're working on BOTH sides: what you're saying + how you're presenting it.
Oh, but there’s so much more!
BECAUSE I WANT TO MAKE THIS AS EASY AS HUMANLY POSSIBLE, HERE’S EVERYTHING ELSE YOU’LL GET WITH THE COURSE:
🗓️ 30-Day Content Dashboard
A dashboard created to guide you on what to post and when, so you're never starting from scratch on a Monday morning wondering what to share.
📱 Content Ideas Bank
Idea paralysis is the number one thing that stops people posting, but this is going to get your creative juices flowing!
📸 Equipment List:
Everything you could possibly ever want and need, from the absolute basics, to the tools that save me time, add a little extra sumthin sumthin… but are all totally optional.
🪝 Visual Hooks Ideas Bank
A swipe file of visual hook ideas for when you need a starting point that isn't "woman sits at desk."
✍🏻 Hook & Caption Formula
So you always know how to start a piece of content and what to say underneath it. The blank caption box will never feel quiteeeee as terrifying again.
🎈 Prop List
The small, inexpensive things that make a huge difference to how content looks. Consider this your photographer's shopping list for content that feels elevated without spending a fortune.
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"I put my whole shot list into the Student Dashboard from the course, and it was so easy to just go down the list and shoot it all on the day."
— Jen
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"I'd recommend It Girl Content to anyone who's a bit scared about showing up on their grid."
— Cassandra
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"It Girl Content is for business owners who know they need to be showing up in their content, and want a simple, easy way to actually do it."
— Kaitlyn
I don't actually want you to care MORE about content.
I want you to get so good at it that you can think about it LESS.
You have an actual business to run.
Content is supposed to help people discover that business.
It isn't supposed to become another full-time job you accidentally created for yourself.
Learn the skills, build the system, get the content made, schedule it and move on.
That's the whole point of It Girl Content!
This isn't a course you finish with more information. You finish with your content SORTED.
You’ll have:
A shot list + outfit plan ready for your next filming session
A full month of content filmed in a single sitting
A posing guide saved to your phone so you never have to wonder what the hell to do with your body
A 30-day content plan so you always know what you’re posting next
A bank of content ideas + visual hooks to pull from whenever you need them
Hook + caption formulas so you’re never starting from a blank page
The skills to create b-roll, photos, talking-head videos AND voiceovers in any home, on any phone
How Much Does It Cost?
It Girl Content is open now!
Join today and you'll get immediate, lifetime access to the entire course.
And if you join before Wednesday 26th August at 9pm, you'll also get my 52 Weeks of Content Prompts pack completely FREE.
£450
£375 + VAT total for UK customers
or
6 monthly payments of £75
£62.50 + VAT/month for UK customers
VAT is calculated based on your location at checkout.
And yes, you're covered by my 14-day no-questions-asked refund policy.
Go through the course, have a look around, start putting it into practice. If you decide It Girl Content isn't right for you, just email me within 14 days and I'll refund you. No awkward convincing required.
And when you join, you also get:
→ Lifetime access to every lesson, so there’s no pressure to race through it or “keep up”
→ Every future update included, at no extra cost
→ Immediate access to the full course as soon as you join
Words from It Girl Content Students: