meet
Olivia
Artist, photographer, it girl movement founder, fashion girlie, nature lover and dog mum. Oh and I paint horses a lot, too.
The “It Girl” movement started kinda by accident. I was making a pivot away from my 10 year career as a fashion photographer, and into the personal brand photography space, and needed a tag line.
“It Girl” was just meant to just be that tag line; some clever marketing… but it became so much more than that.
I realised pretty quickly that I was struggling to use the phrase “it girl” myself because I did not feel like an it girl. I associated “it girl” with “arrogant, unapproachable, closed off.” Those were not words I felt represented me.
And then it hit me - “It Girl” didn’t mean those things. I had simply assigned that meaning to that phrase…. so I could reassign it a new meaning.
I reclaimed it.
To be an “It Girl” is to be fully embodied. To be kind and calm and considerate. An “It Girl” expresses herself however she likes. It doesn’t matter what shape you are, what job you do, what colour your skin is… you are an it girl.
So that’s why I’m here. That’s why I’m doing what I’m doing; to reclaim the It Girl message, and to help you embrace YOUR it girl energy, too.
My Previous Photography Clients
Why This Work Matters To Me
I’m fed up of seeing beautiful women have no idea how gorgeous, powerful and magnetic they are. we are all it girls.
And it’s not just about confidence, but it’s also about results. Launches always get bigger, offers sell faster and brand presence explodes. I realised: this is what I’m meant to do.
I’m here to help women like you take up space, show up powerfully, and have the imagery to back it all up. Imagery that feels like you but BIGGER, bolder and ready for your next era.
want to see
me in action?
Watch my behind the scenes Vogue Portugal shoot
my photographic
style
Think editorial production meets business strategy
Strong storytelling led concepts (no pinterest re-creations here)
Imagery that looks like it belongs in Vogue, but is built to convert
01. Formula One
I’m obsessed with F1, and my favourite team is McLaren. If you want to be my best friend just bring up F1 and we will be instant besties.
02. Metal Music
A random fact about me is that my favourite music is metal, and no one ever guesses it. Sleep Token are my ultimate favourite!
03. book club
I’m an OG romantasy book girlie, and read A Court of Thorns and Roses way before it was TikTok famous. I’m smug about that.