A young woman with light brown, wavy hair holding a camera, wearing a white embroidered blouse, standing in front of a red wall.

meet
Olivia

Artist, photographer, it girl movement founder, fashion girlie, nature lover and dog mum. Oh and I paint horses a lot, too. 

The “It Girl” movement started kinda by accident. I was making a pivot away from my 10 year career as a fashion photographer, and into the personal brand photography space, and needed a tag line.

“It Girl” was just meant to just be that tag line; some clever marketing… but it became so much more than that.

I realised pretty quickly that I was struggling to use the phrase “it girl” myself because I did not feel like an it girl. I associated “it girl” with “arrogant, unapproachable, closed off.” Those were not words I felt represented me. 

And then it hit me - “It Girl” didn’t mean those things. I had simply assigned that meaning to that phrase…. so I could reassign it a new meaning.

I reclaimed it.

To be an “It Girl” is to be fully embodied. To be kind and calm and considerate. An “It Girl” expresses herself however she likes. It doesn’t matter what shape you are, what job you do, what colour your skin is… you are an it girl.

So that’s why I’m here. That’s why I’m doing what I’m doing; to reclaim the It Girl message, and to help you embrace YOUR it girl energy, too.

My Previous Photography Clients

  • A line graph showing data trends over a period of time.
  • Black text on a white background that reads "ELLE" in large, elegant font.
  • Silhouette of a mountain landscape with a starry sky and a bright moon in the background.
  • The logo of Marvel Studios' Black Panther, featuring a black panther silhouette with the words 'Black Panther' beneath it.
  • RIXO logo in black and white
  • Silhouette of a seated cat at night.
  • Mattel logo with a red starburst background and white text.
  • A black and white line drawing of a map of the United States with a compass rose in the upper right corner.
  • The title 'Hustle' in black bold text on a black background.
  • Black and white sketch of a bird with outstretched wings, perched on a branch.
  • Black and white illustration of a city skyline with tall buildings, three bridges, and a ship on the river in the foreground.
  • A black and white line drawing of a person jumping with arms raised, surrounded by various musical notes and symbols.

Brand Collaborations

A woman in an orange dress standing in front of a wall decorated with colorful framed floral watercolor paintings.

If you're a fashion or lifestyle brand looking for content that actually stops people mid-scroll, you're in the right place. I'm not just a creator who takes pretty pictures; I'm a fashion photographer with over 15 years of editorial experience, having shot for Vogue, Harper's Bazaar, and Elle. That eye doesn't switch off when I'm creating for brand partners. What you get is campaign-quality imagery and video, shot and styled with genuine intention.

I'm also the creator of the It Girl movement; a community of women who are passionate about self-expression, personal style, and building beautiful, ambitious lives. When your brand becomes part of my world, it's speaking directly to them.

Download my media kit below to see recent stats, content examples, and collaboration ideas, or just drop me an email if you'd like to chat: info@oliviabossert.com

GET MY MEDIA KIT
GET MY MEDIA KIT

Why This Work Matters To Me

I’m fed up of seeing beautiful women have no idea how gorgeous, powerful and magnetic they are. we are all it girls.

And it’s not just about confidence, but it’s also about results. Launches always get bigger, offers sell faster and brand presence explodes. I realised: this is what I’m meant to do.

I’m here to help women like you take up space, show up powerfully, and have the imagery to back it all up. Imagery that feels like you but BIGGER, bolder and ready for your next era.

want to see

me in action?

Watch my behind the scenes Vogue Portugal shoot

my photographic

style

Think editorial production meets business strategy

Strong storytelling led concepts (no pinterest re-creations here)

Imagery that looks like it belongs in Vogue, but is built to convert

A red Formula 1 race car driving on a racetrack during cloudy weather, viewed through a gap or obstruction with a blurred foreground.

01. Formula One

I’m obsessed with F1, and my favourite team is McLaren. If you want to be my best friend just bring up F1 and we will be instant besties.

A woman with light brown hair tied back with a white scrunchie, wearing a denim jumpsuit, holding a paintbrush, smiling, standing in front of a white wall with art supplies on a mantle.

02. Metal Music

A random fact about me is that my favourite music is metal, and no one ever guesses it. Sleep Token are my ultimate favourite!

Bookshelves filled with old, colorful books in a library.

03. book club

I’m an OG romantasy book girlie, and read A Court of Thorns and Roses way before it was TikTok famous. I’m smug about that.