Still waiting for the "right moment" to start showing up online?
Spoiler: it's not coming.
What if creating a month of content took a couple of hours and the rest of your week stayed completely yours?
It Girl
✳︎
It Girl
✳︎
It Girl ✳︎ It Girl ✳︎
Listen, I knowwww you're not lazy.
I know you're not actually bad at this.
And you DEFINITELY don't need me to tell you that showing up online matters... because, duhhhh. You already know that!
But knowing it and actually doing it consistently are two very different things.
Because here's what I've noticed, and put your hand up if any of this sounds familiar:
"I'll start properly once things calm down a bit."
"I've got loads of ideas, I just never actually film them."
"I posted something last week and got basically no results, so I just... haven't been back since."
“My house is such a mess right now. Once I sort the living room out, I'll film something."
"I was going to post today but then I watched someone else's content and now I feel like mine will look rubbish in comparison."
"I've been meaning to batch my content for three months, and I promise will…. Just not this week."
Yeah. I thought so.
Maybe it's the total mind blank of "what do I even film today?" that has you opening the app, staring at it, and then just... putting your phone back down.
Maybe it's the setting everything up, the watching yourself back (criiinge), and then talking yourself out of it before you've even pressed record.
Maybe you've done the challenges, bought the other courses, watched the YouTube videos on "how to grow on Instagram in 2026" and some of it works for a bit, but then life takes over and suddenly it's been 3 weeks since you last posted, and now coming back feels even harder than starting ever did.
Here's what I want you to hear: You don't have a discipline problem. You don't even really have a confidence problem (although that's definitely part of it).
You've got a SYSTEM problem.
And bigger than that... you've got a PERMISSION problem.
You're waiting for the right house, the right hair day, the right lighting, the right body, the right... everything! And THEN you'll be ready to go all in.
But be honest with yourself for a second….. We both know that day is never gonna come!
So what happens while you’re waiting?
Your business stays quiet.
The right clients can't find you. Not because you don't exist, but because they simply can't see you!
You watch less experienced people overtake you
Not because they're more talented, but because they showed up, and you didn't.
You spiral every time something doesn't get engagement you hoped for
Because without a system, every post feels like a gamble, and when it doesn't perform, it confirms every fear you had about putting yourself out there.
That content guilt follows you around everywhereeee.
Even on the days you're not actively thinking about social media, it's ALWAYS there; that voice in your head going: “I really should be posting more.”
Your confidence takes a hit
Because your work is BRILLIANT but your content doesn't reflect that yet… and you know it.
The thing is, the longer this goes on, the harder it gets.
Staying invisible isn't a “giving yourself a break”. It's just being invisible.
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Former CustomerRIGHT NOW, Content creation looks a liiiiittle something like this:
It’s always at the back of your mind, taking up space… but never quite getting dealt with.
You do film or create something occasionally, but that only seems to happen once in a blue moon (which obviously isn’t often enough) and the rest of the time you spend scrolling past people who seem to be able to show up totally effortlessly.
Oh and don’t even get me started on your phone storage being full!
There’s videos you meant to post, but never did.
A notes app full of ideas scattered everywhere that never saw the light of day.
And the most frustrating thing is that you REALLY care about your business. You WANT this to do well. You KNOW it can. You’re so good at what you do, but not enough people are seeing that.
So what if you imagined this instead.
It's a Tuesday afternoon, or a Saturday morning (literally whenever it works for you) and you sit down with a clear list of EXACTLY what you've got to film and why you’re making it.
Your shot list is done.
Your outfit has been picked out.
Your ideas are planned out.
Everything gets done for the ENTIRE month in under two hours, and now all you need to do is schedule that shiiiit and get back to living your life, or working on your business.
You are DONE and you did it.
You don’t need to start every Monday morning with that dreaded: omg what do I film now? feeling. There’s no more scrambling around, looking for something to post. You never stare at a blank caption box wondering: “wtf do I even write?” cause it’s all sorted, planned and it actually sounds like you, feels like you…
and you look kinda hot, if you do say so yourself.
People start noticing and they’re saying things like: "OMG I looooove your content lately!"
"How are you staying so consistent?!"
"Your content looks so good; who have you hired?!" (answer, no one, just your iPhone)
“I’ve been obsessed with your contnet! I’d love to hear more about your offer/how I can work with you?”
All of that isn’t just a fantasy, it’s so possible, and what is what having a system does! (No shadow daddy included in this fantasy though, sorry)
Introducing: It Girl Content
The self-paced course for female business owners who want to create a month of content in a couple of hours, using just their phone, a simple repeatable system, and taught by a 15+ year fashion photographer who’s worked with Vogue, ELLE, Manolo Blahnik, RIXO and more. Let’s just say I have trained eye for what actually looks GOOD.
You don’t need any expensive equipment
You don’t need an “aesthetic home.”
And you don’t need to film or take photos every single day.
All this is is a super clear process, where I take my 15 years of fashion photography experience and turn it into a content system that fits INTO your life
Oh and no, you are not gonna need to become an influencer!
But let me be really honest with you for a sec.
Consistent, good quality content will grow your business.
No content is what is keeping it exactly where it is right now.
There isn't really a middle ground.
Every week that you're not showing up is a week the right clients can't find you.
They're out there right now: scrolling, searching, looking for exactly what you offer…They just can't see you yet!!
But it doesn’t need to stay this way.
Everything That’s Inside
It Girl Content
-
Before anything else, we deal with the thing that's actually been STOPPING you.
We talk camera confidence, how to climb Cringe Mountain, and what makes content work (it’s probably not what you think).
This module exists because a system is only useful if you're willing to use it, and most people need this as the first step to be able to get there.
-
This is where you learn the system.
You’ll get the It Girl Content Method overview, learn about your Planning Session, how to batch everything in just a couple of hours, once a month.
You’ll also learn how to create shot lists, plan outfits, film beautifully in ANY home (yes, even yours!) and any outdoor location.
-
We dive into the fundamentals of what makes a GOOD visual.
You’ll get lighting 101 (without any fancy equipment), angles 101 (knowing your angles is a literal skill and I'm going to teach it to you), a basic equipment guide, and learn the Carpe Diem method for capturing great content whenever the moment strikes.
Plus there’s posing 101, because no one should have to stand there with their hands awkwardly dangling, not knowing what to do!
-
You didn’t think I’d just give you one posing theory lesson, did you? Course not!
In this module you’ll be guided through my go to standing, sitting, and walking poses. These are specifically poses that ANYONE can do: no matter your shape, size, gender or confidence in front a camera.
You’re guided through the entire process, and as a bonus, there’s a printable posing guide that you can print out and keep forever!
-
Everything you need to know about iPhone and camera photography is in this module; including how to capture photo and video from the same session so you're never wasting time, how to take personal brand level photos with a phone, and even an advanced self portrait lesson if you want to take things to the next level.
-
Here you’ll learn how to set up and film b-roll that actually looks good, how to talk to camera without wanting to disappear, and voiceover videos for when your face simply isn't happening today.
-
The final module covers eeeeverything from simple quick edits on your phone, to more advanced editing tutorials in CapCut, as well as repurposing hacks, canva carousel creation tutorials, and how to to turn one talking head video into B Roll clips you can use over and over!
How Much Does It Cost?
£275 + VAT
or 3 payments of £91 + VAT
founding member price (until 17th June 2026)
→ £375 + VAT thereafter
Oh, but there’s so much more!
🔴 Red Theory
My original framework for why a single pop of red consistently improves content performance, rooted in interior design and backed by years of styling editorial shoots. This alone will change how you think about your visuals every time you film!
🗓️ 30-Day Content Dashboard
A dashboard created to guide you on what to post and when, so you're never starting from scratch on a Monday morning wondering what to share.
📱 Content Ideas Bank
Idea paralysis is the number one thing that stops people posting, but this is going to get your creative juices flowing!
📸 Equipment List:
Idea paralysis is the number one thing that stops people posting, but this is going to get your creative juices flowing!
because I want to make this as easy as humanly possible, here's the bonuses that come with the course:
✍🏻 Hook & Caption Formula
So you always know how to start a piece of content and what to say underneath it. The blank caption box will never feel quiteeeee as terrifying again.
🪝 Visual Hooks Ideas Bank
A swipe file of visual hook ideas for when you need a starting point that isn't "woman sits at desk."
🎈 Prop List
The small, inexpensive things that make a huge difference to how content looks. Consider this your photographer's shopping list for content that feels elevated without spending a fortune.
You want to become the most magnetic, visible, confident version of yourself so that you can show up for the life and business you’ve always dreamt of.
Here's what actually changes when content stops being a struggle.
When you know what to photograph or film, how to create it, and how to make it LOOK good... you stop avoiding it!
Content becomes a normal, easy part of your week instead of the thing that you dreaaaaded at the bottom of your to-do list.
And that matters way more than you might think…
Consistent, good content means more visibility.
More visibility means more of the RIGHT people finding you.
More of the right people finding you means more enquiries, more clients, and more income.
And more income means you fiiiinally get to book that holiday you've been putting off,
or hire the cleaner you want,
or closing the laptop on a THURSDAY without guilt, and feel genuinely, totally financially relaxed …. without working yourself to the bone to get there.
CONTENT is the thing that sits at the start of all of that. And right now, thats the exact thing that's keeping so much of what you’re dreaming of at a distance.
You Will:
✓ Wake up to DMs from dream clients who found you through a reel you filmed in 30 seconds in your kitchen on a Tuesday afternoon
✓ Post when you’re out on a walk because you scheduled your content in advance and don’t need to be “on” in order to still show up.
✓ Feel genuinely proud when someone asks for your Instagram handle - no more of that horrid "oh god, don't look too closely" panic
✓ Step away for a week knowing your content is already lined up and your business keeps moving without you
✓ Hear "your content has been sooooo good lately" and actually know how to repeat it over and over again
Even if you've bought courses before and they didn't stick.
Most content courses weren't built for you… they were built for people trying to become content creators.
This was built for women who want to run a BUSINESS but also need content to work. It's a completely different thing, designed to fit around a full life, not turn you into a content creation robot.
Even if you've tried before and it hasn't stuck.
If there’s one thing about me, it’s that I can break things down and make them SIMPLE. You are not the problem, it’s just that the things you were trying before were making things seem way harder than they needed to be. Words used to describe my free B Roll course were: “thanks for making this so short and punchy! It made me actually USE IT.”
It IS completely possible to create a month of content in a couple of hours, using just your phone...
Even if you think your house isn't aesthetic enough.
I filmed my entire free B Roll course in my own very ordinary home, and people tell me all the time it looks beautiful. What I'm teaching you is exactly how to make any space work. Your house isn’t the problem, it's about knowing what to do with what you’ve got!
Even if life is genuinely very full right now.
The whole method is built around batching, or living your life and capturing content on the fly when it feels good to. You won't need to find time every day. You need a couple of hours, once a month (or honestly, every few months!) That's it.
Even if you hate how you look on camera.
Camera confidence is a skill, not a personality type. I cover this head-on in Module 1, and not with a "just be yourself!" pep talk, but with practical tools, real action steps, and explanations on why this feels SO DAMN HARD. You will get more comfortable, that's a promise.
Even if you don't have the latest iPhone or a fancy camera.
You don't need it. I'll show you how to make the most of what you already have.
“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customer
You’re ready for It Girl content if:
✅ You're a female business owner — a photographer, artist, coach, service provider, or course creator — who knows content matters but hasn't been able to make it consistent
✅ You've tried posting more before and it just hasn't stuck
✅ You spend more time thinking about content than actually making it
✅ You want your content to look good, not just “done”
✅ You'd rather spend one focused afternoon on content than have it looming over you all week
✅ You're tired of that low-level content guilt that follows you around
✅ You want a system that fits around your real life… not an influencer's life
This isn't for you if:
❌ You're looking for a course about algorithms or going viral (this is a creation course, not a strategy course)
❌ You want someone to create your content for you
❌ You already have a system that works well and you're posting consistently
❌ You want to become a professional content creator (this is for business owners, not creators)
Yeah but… why am I the person to help you with this?!
I spent 15 years as a fashion photographer, shooting for Vogue, Harper's Bazaar, and Elle. I have photographed thousands of women in studios, on location, in gorgeous light and terrible light, in front of cameras they hated and cameras they eventually forgot were there.
And in 2025, I made a massssive pivot.
I left fashion photography behind and started photographing female business owners for their personal brands. I also started teaching them how to create content that actually LOOKS good, using just their phone.
I started doing this because I realised the skills I'd spent years building were exactly what the women I wanted to work with… needed most.
The "It Girl" name started as a just another marketing tagline.. but then something really interesting happened: I couldn't use it, because every time I thought "It Girl," I thought of someone closed off and arrogant, and that wasn't me at all.
So I sat with it, and then it hit me: I'd given it that meaning myself… which meant I could redefine it!
An It Girl isn't a look. An It Girl is about being a woman who shows up as herself, for herself. She’s kind, empathetic, ambitious, knows what she wants, and courageous.
That's what I'm here to teach you… and reclaiming the term “It Girl” is where we start!
I run my business from the countryside in England, I work about four hours a day, and I still get to be a photographer, a painter, a dog mum, an F1 lover, a heavy metal music listening, and a reader of romantasy novels.
I’ve build a life of ease for myself incredible intentionally, and so much of my success comes back to knowing how to create content that showcases my personality, shares my point of view, and connects with the people that I love to support… and you can have that, too!
Still scrolling? Still thinking about it?
Good. Let me guess what's going through your mind:
-
Honestly? Sameeeee. The difference here is that this was built to actually get DONE. We’re taking action, baby. It's not a 47-module marathon you'll open once and abandon. It's a practical, structured system and the whole point is that by the time you've worked through it, you've already filmed your first bunch of content and got it scheduled. There’s no “waiting for the right time” with this one… You're just going to DO IT.
-
It Girl Content is new, yes, but the method isn't. The batch filming system, the photographer's eye that I’m teaching you, the Cringe Mountain concept: these come from 15 years of professional photography and years of teaching others how to get real results. The founding price exists because you're one of the first in, and I want to reward that!
-
That's fair. Here's what I'll say: the course is self-paced and you get lifetime access. It’s available to you immediately, and the whole method is built around real life getting in the way. Even if you can only find a few hours once a month, that's genuinely enough! Life doesn't have to stop for this to work. That's literally the point of it.
-
It will. That's not arrogance… that's 15 years of knowing exactly what makes something look good on camera, translated into a system anyone can follow. Lighting, angles, backgrounds, posing: all of it is in here. If you follow the method, your content will look noticeably better. That's what this was built for.
-
If you're a female business owner who needs to show up online and you just keep finding reasons not to… you are exactly the right person for It Girl Content. That's who I built it for!
I’m not sure I identify as an
‘It Girl’… so is this still for me?
Yep! I’d say if you don’t identify with the term It Girl, then this is even MORE for you. This program isn’t about becoming the most followed, or the most aesthetic or the most polished version of you (unless that’s what you want and makes you feel excited, of course!). It’s about reclaiming the term It Girl to mean what you want it to mean for you.
In this world, “It Girl” is a FEELING, not a label, so you’re welcome to join in!
Your Questions, Answered
-
Most people who go through this course will start filming within the first week. The batch filming method means that by the time you've finished, you'll have the tools to create a month of content in a single session. How quickly that translates to results in your business depends on consistency, your specific niche and world events, but the whole system is designed to make consistency as easy as possible.
-
Yes, of course! While I often use the language of “women” and “It Girls,” this space is open to anyone: queer, non-binary, femme-identifying—who feels called to the energy and exploration of this program. If the content resonates, you belong here and you are welcome with open arms.
-
Yes, absolutely. The course starts from the very beginning, covering camera confidence, what actually makes content work, the basics of lighting and angles. There’s no prior experience needed!
-
Yes, you’ll still learn loads. Whether you’re looking for an extra secret to editing your content, a new pose you can try, or a better system, even the most advanced business owners will learn so much in here!
-
Any modern smartphone works. You don't need the latest iPhone or a specific model, I'll show you how to make the most of what you already have. And if you use Android or any other system, almost all of them will have the capality to do what I’m sharing.
-
The content creation skills apply across all visual platforms including Instagram, TikTok, LinkedIn, Pinterest, wherever you're showing up. It's about creating great content, not cracking one specific algorithm. You’re learning a timeless skill that will last you a lifetime, not just the life of on app.
-
Immediately after purchase! Everything is self-paced and available straight away.
-
Yes. The founding payment plan price is £91 +VAT / month for 3 months.
-
I offer a 14 day, no questions asked refund policy. If you truly aren’t happy with your purchase and what you’ve learnt in It Girl Content, then please email info@oliviabossert.com with a proof of purchase and I will get back to you as soon as possible.
Let’s be real for a second: Content Isn’t Going Away
You need to be making content as a business owner…. you just, do. It’s how you connect with your ideal clients.
It will forever be the thing sitting at the back of your mind every week, whether or not you buy this course.
The question isn't whether you need to show up online. You already know the answer to that!
The question is how much longer you can stand it being so difficult to do so.
Because here's what I know to be 100% true: content DOESN’T have to be a struggle! It doesn't have to be this humungous thing you dread, avoid, or feel vaguely guilty about every Sunday evening.
With the right system it just becomes a normal, easy part of your week.
And it can even become fun! A creative outlet you ENJOY! Who’d have thought?
Plus, what frees up when content stops feeling so hard?
Time!
Headspace!
Energy!
And don’t get me started on the kind of consistent visibility that actually moves your business forward.
Or the income that follows on from that. I’m talking the kind of money that fiiiinally lets you book the holiday, hire the cleaner, close the laptop on a Friday and fully log off.
Still not sure? That's okay, here's what I'd say.
If you've been sitting with the "I really need to sort my content out" thought for a while now... this is probably the nudge you've been waiting for.
This course was built for women exactly like you: not influencers, not full-time creators, just talented, busy business owners who want to show up properly without it taking over their lives and business.
If you've got a question, my inbox is open! DM me on Instagram (www.instagram.com/oliviabossert) or drop me an email to info@oliviabossert.com and I'll answer you honestly.
I'd truly rather you join when it's right for YOU than when it isn't.
But if it feels right?
Come on in! I'd LOVE to have you.