I get this question a lot: "Why don't you write more blog posts about photography. About how you shoot, or what kit you use?"
I love photography, I could chat photography all day long! I could write hundreds of blog posts on the topic of photography.
However, the reason this blog exists isn't just for fun. Sure, I love blogging, I always have. But this blog is very much part of my business strategy. I blog to attract my ideal client. I blog to share information with them that I believe they would find helpful.
And guess what? My ideal client isn't other photographers.
Don't get me wrong, I have no problem with photographers who write blog posts for other photographers. That's great, and incredibly valuable! There are a few blog posts on this blog about photography, and I'm sure there will be more. But whenever I begin to think about why I blog, and who I blog for, it comes back to my ideal client: small business owners and brands.
I love to shoot creative commercial work. I adore more than anything working with a business on their social media content, their blog content, their website images, or their adverts. There's a lot of strategy behind those images, a lot of time and thought. It's also where I've found my creativity thrives. So whenever I come to write blog posts, I think of them: What would a marketing manager like to read? What would small business owner who's trying to grow like to read? How can I help my ideal client?
The answer is rarely with blog posts about photography.
Like I said, there are exceptions to this rule. For example I have done posts about how to shoot flat lays, and the best apps to edit images on your phone, because those kinds of posts are very helpful to small business owners! They're not always going to be able to hire a photographer to shoot every single one of their products. So my post gives them advice on how to shoot their own.
And I know what you're thinking: "Isn't that counter productive? Why would you want to teach someone how to shoot their own images?"
Because here's the thing: When they become successful enough, and they've got the budget to afford professional photography, they'll remember me as being helpful. They'll remember me as being knowledgable. They'll remember me as the professional. Every time? Of course not. But sometimes, they will.
So here is something I urge photographers to think about: when you come to write your blog posts, think about your ideal client. Who are you trying to serve? If you want to teach photographers, write for photographers. If you want to shoot weddings, write posts which serve brides. If you want to work with small businesses, write posts which serve small businesses.
I hope you've found this post helpful! If you're a small business owner/marketing manager/creative and you have topics you'd like me to cover, please let me know in the comment section, or send me an email at firstname.lastname@example.org