If you've been following along with my work for a little while, you'll know by now that I've shot for Tom Lane every year since 2016. It's always an annual highlight for me, mainly because I get to work with a huge team of friends!
Jayne, the designer and founder of the brand, was a great friend of mine at university. She studied on fashion design, and I studied on fashion photography. We teamed up constantly to shoot her collections, and I got to use the images in my portfolio. We both loved working with each other, so when she launched her brand and asked me to be her photographer, I was thrilled!
Not only is the shoot each year really fun, it's such a relaxing and friendly environment. We've all worked together so many times now that we all know each other, feel super comfortable around each other, and get the job done with ease.
The collections keep growing year on year, and this year was definitely our biggest shoot with a morning spent in studio and an afternoon on location in Zennor. Thank goodness for dry early spring weather!
I hope you like the images as much as I do, and I already can't wait for next year.