If you run a business of any kind, you know that you need to market that business in order to attract customers. Marketing is a HUGE topic, and there are endless ways to market, but today I'm going to focus on just one (and one of my favourites!); blogging.
I can see the eyes rolling already.
"I don't have time!" "I don't know what to say!" "No one will read it."
Trust me, I understand. Those are the things I said to myself for years. I started endless blogs, only to get bored and delete them after a few weeks. It wasn't until I really understood the benefits of blogging for my business, and approached blogging with structure and purpose that it became a real joy.
So why do you even need a blog if you're a creative business owner?
1. Search Engine Optimisation:
Heard of Google? Or maybe you use Bing (if you do, who are you?). These are search engines, and they're where your customers tend to go when they're looking for something! Let's say you're a jewellery designer in Cornwall, and you make sea glass necklaces. If someone types in " Cornish Sea Glass Necklace" into Google, you'd like to show up in the first few results, wouldn't you? Blogging helps you get there!
But how does blogging help you rank higher? Because Google has little robots who are continuously scouring the Internet for specific Keywords and phrases. If the phrase "Cornish Sea Glass Necklace" comes up numerous times on your blog and website, you will be more likely to rank higher for that term, because Google believes you are a relevant to that term (and rightly so).
Google is also looking at how many people visit your website, comment, and share your posts. The more popular your website is with visitors, the higher Google believes you should be ranked. Pretty cool, right?!
2. You Can Build "Know, Like and Trust"
In marketing, the term "know, like and trust" is something you'll hear over and over again. But what even does that mean?
It's quite straight forward, but essentially, you're looking for your customers to feel like they know, like and trust you. They should feel like they could walk up to you on the street and feel comfortable doing so. Or they should feel like they understand your business ethics in and out. Or maybe they trust you to be ethical, 100%. Whatever form of "know, like and trust" you build, blogging can help you do that.